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Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski. Information retrieval challenges in computational advertising. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 2611-2612, ACM, 2011. [doi]

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