Frequency capping in online advertising

Niv Buchbinder, Moran Feldman, Arpita Ghosh, Joseph Naor. Frequency capping in online advertising. J. Scheduling, 17(4):385-398, 2014. [doi]

@article{BuchbinderFGN14,
  title = {Frequency capping in online advertising},
  author = {Niv Buchbinder and Moran Feldman and Arpita Ghosh and Joseph Naor},
  year = {2014},
  doi = {10.1007/s10951-014-0367-z},
  url = {http://dx.doi.org/10.1007/s10951-014-0367-z},
  researchr = {https://researchr.org/publication/BuchbinderFGN14},
  cites = {0},
  citedby = {0},
  journal = {J. Scheduling},
  volume = {17},
  number = {4},
  pages = {385-398},
}