Consistent Transformation of Ratio Metrics for Efficient Online Controlled Experiments

Roman Budylin, Alexey Drutsa, Ilya Katsev, Valeriya Tsoy. Consistent Transformation of Ratio Metrics for Efficient Online Controlled Experiments. In Yi Chang, ChengXiang Zhai, Yan Liu 0002, Yoelle Maarek, editors, Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, February 5-9, 2018. pages 55-63, ACM, 2018. [doi]

@inproceedings{BudylinDKT18,
  title = {Consistent Transformation of Ratio Metrics for Efficient Online Controlled Experiments},
  author = {Roman Budylin and Alexey Drutsa and Ilya Katsev and Valeriya Tsoy},
  year = {2018},
  doi = {10.1145/3159652.3159699},
  url = {http://doi.acm.org/10.1145/3159652.3159699},
  researchr = {https://researchr.org/publication/BudylinDKT18},
  cites = {0},
  citedby = {0},
  pages = {55-63},
  booktitle = {Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, February 5-9, 2018},
  editor = {Yi Chang and ChengXiang Zhai and Yan Liu 0002 and Yoelle Maarek},
  publisher = {ACM},
}