Luigi Buglione, Alain Abran, Christiane Gresse von Wangenheim, Fergal McCaffery, Jean Carlo Rossa Hauck. Software or Service? That's the Question!. In Andrzej Kobylinski, Beata Czarnacka-Chrobot, Jaroslaw Swierczek, editors, Software Measurement - 25th International Workshop on Software Measurement and 10th International Conference on Software Process and Product Measurement, IWSM/Mensura 2015, Kraków, Poland, October 5-7, 2015, Proceedings. Volume 230 of Lecture Notes in Business Information Processing, pages 30-45, Springer, 2015. [doi]