Seth Bullock, Peter M. Todd. Made to Measure: Ecological Rationality in Structured Environments. Minds and Machines, 9(4):497-541, 1999. [doi]
@article{BullockT99,
title = {Made to Measure: Ecological Rationality in Structured Environments},
author = {Seth Bullock and Peter M. Todd},
year = {1999},
doi = {10.1023/A:1008352717581},
url = {http://dx.doi.org/10.1023/A:1008352717581},
researchr = {https://researchr.org/publication/BullockT99},
cites = {0},
citedby = {0},
journal = {Minds and Machines},
volume = {9},
number = {4},
pages = {497-541},
}