Darrell Norman Burrell, Eugene J. M. Lewis, Kevin Richardson. Adaptive Marketing, Management Strategy, and Technology Innovation in Beverage and Hospitality Markets. IJIDE, 14(1):1-10, 2023. [doi]
@article{BurrellLR23,
title = {Adaptive Marketing, Management Strategy, and Technology Innovation in Beverage and Hospitality Markets},
author = {Darrell Norman Burrell and Eugene J. M. Lewis and Kevin Richardson},
year = {2023},
doi = {10.4018/ijide.324096},
url = {https://doi.org/10.4018/ijide.324096},
researchr = {https://researchr.org/publication/BurrellLR23},
cites = {0},
citedby = {0},
journal = {IJIDE},
volume = {14},
number = {1},
pages = {1-10},
}