Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model

Hyun Byun, Weisheng Chiu, Jung-sup Bae. Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model. IJABIM, 9(1):52-65, 2018. [doi]

Authors

Hyun Byun

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Weisheng Chiu

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Jung-sup Bae

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