L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, Miguel González-Mohino. How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. JTAER, 17(4):1431-1449, 2022. [doi]
@article{Cabeza-RamirezF22,
title = {How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk},
author = {L. Javier Cabeza-Ramírez and Fernando J. Fuentes-García and M. Carmen Cano-Vicente and Miguel González-Mohino},
year = {2022},
doi = {10.3390/jtaer17040072},
url = {https://doi.org/10.3390/jtaer17040072},
researchr = {https://researchr.org/publication/Cabeza-RamirezF22},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {17},
number = {4},
pages = {1431-1449},
}