Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning

Tianchi Cai, Jiyan Jiang, Wenpeng Zhang 0003, Shiji Zhou, Xierui Song, Li Yu, Lihong Gu, Xiaodong Zeng, Jinjie Gu, Guannan Zhang. Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning. In Tat-Seng Chua, Hady W. Lauw, Luo Si, Evimaria Terzi, Panayiotis Tsaparas, editors, Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023. pages 186-194, ACM, 2023. [doi]

Authors

Tianchi Cai

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Jiyan Jiang

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Wenpeng Zhang 0003

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Shiji Zhou

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Xierui Song

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Li Yu

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Lihong Gu

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Xiaodong Zeng

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Jinjie Gu

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Guannan Zhang

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