Tülin Çakmak, Ahmet Tekin, Çagla Senel, Tugba Çoban, Zeynep Eda Uran, Cemal Okan Sakar. Accurate Prediction of Advertisement Clicks based on Impression and Click-Through Rate using Extreme Gradient Boosting. In Maria De Marsico, Gabriella Sanniti di Baja, Ana L. N. Fred, editors, Proceedings of the 8th International Conference on Pattern Recognition Applications and Methods, ICPRAM 2019, Prague, Czech Republic, February 19-21, 2019. pages 621-629, SciTePress, 2019. [doi]
@inproceedings{CakmakTSCUS19,
title = {Accurate Prediction of Advertisement Clicks based on Impression and Click-Through Rate using Extreme Gradient Boosting},
author = {Tülin Çakmak and Ahmet Tekin and Çagla Senel and Tugba Çoban and Zeynep Eda Uran and Cemal Okan Sakar},
year = {2019},
doi = {10.5220/0007394306210629},
url = {https://doi.org/10.5220/0007394306210629},
researchr = {https://researchr.org/publication/CakmakTSCUS19},
cites = {0},
citedby = {0},
pages = {621-629},
booktitle = {Proceedings of the 8th International Conference on Pattern Recognition Applications and Methods, ICPRAM 2019, Prague, Czech Republic, February 19-21, 2019},
editor = {Maria De Marsico and Gabriella Sanniti di Baja and Ana L. N. Fred},
publisher = {SciTePress},
isbn = {978-989-758-351-3},
}