Mobile Advertisements in Disguise and Their Effect on Trust Propensity and Intention to Use - researchr publication authors

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Mihai Calin, Basil Hess, Juliana Sutanto. Mobile Advertisements in Disguise and Their Effect on Trust Propensity and Intention to Use. In 12th International Conference on Mobile Business, ICMB 2013, Berlin, Germany, 10-13 June 2013. pages 3, Association for Information Systems, 2013. [doi]

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