Ross Cameron, David Targett. Computerized marketing databases: their role now and in the future. JIT, 7(4):223-232, 1992. [doi]
@article{CameronT92,
title = {Computerized marketing databases: their role now and in the future},
author = {Ross Cameron and David Targett},
year = {1992},
doi = {10.1057/jit.1992.29},
url = {http://dx.doi.org/10.1057/jit.1992.29},
researchr = {https://researchr.org/publication/CameronT92},
cites = {0},
citedby = {0},
journal = {JIT},
volume = {7},
number = {4},
pages = {223-232},
}