Store brand introduction and quantity decision under asymmetric cost information in a retailer-led supply chain

Zong-Hong Cao, Yanyan Wang, Ju Zhao, Jie Min. Store brand introduction and quantity decision under asymmetric cost information in a retailer-led supply chain. Computers & Industrial Engineering, 152:106995, 2021. [doi]

Authors

Zong-Hong Cao

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Yanyan Wang

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Ju Zhao

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Jie Min

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