Is Oprah Contagious? The Depth of Diffusion of Demand Shocks in a Product Network

Eyal Carmi, Gal Oestreicher-Singer, Uriel Stettner, Arun Sundararajan. Is Oprah Contagious? The Depth of Diffusion of Demand Shocks in a Product Network. MIS Quarterly, 41(1):207-221, 2017. [doi]

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