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How effective is social media advertising? A study of Facebook Social Advertisements

Dawn Carmichael, David Cleave. How effective is social media advertising? A study of Facebook Social Advertisements. In Nick Savage, Safwan El Assad, Charles A. Shoniregun, editors, 7th International Conference for Internet Technology and Secured Transactions, ICITST 2012, London, United Kingdom, December 10-12, 2012. pages 226-229, IEEE, 2012. [doi]

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Dawn Carmichael

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David Cleave

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