Understanding online customers' ties to merchants: the moderating influence of trust on the relationship between switching costs and e-loyalty

Michelle Carter, Ryan T. Wright, Jason Bennett Thatcher, Richard Klein. Understanding online customers' ties to merchants: the moderating influence of trust on the relationship between switching costs and e-loyalty. EJIS, 23(2):185-204, 2014. [doi]

Authors

Michelle Carter

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Ryan T. Wright

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Jason Bennett Thatcher

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Richard Klein

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