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Reputational intelligence: innovating brand management through social media data

Ana-María Casado-Molina, Célia Maria Quitério Ramos, María-Mercedes Rojas-de-Gracia, José Ignacio Peláez Sánchez. Reputational intelligence: innovating brand management through social media data. Industrial Management and Data Systems, 120(1):40-56, 2020. [doi]

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