Javier Cebollada. A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 229-232, Academic Publishers/World Publishing Corporation, 2004.
@inproceedings{Cebollada04,
title = {A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets},
author = {Javier Cebollada},
year = {2004},
tags = {empirical},
researchr = {https://researchr.org/publication/Cebollada04},
cites = {0},
citedby = {0},
pages = {229-232},
booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World},
editor = {Jian Chen},
publisher = {Academic Publishers/World Publishing Corporation},
isbn = {7-5062-7342-X},
}