Manuel Cebrián, Iyad Rahwan, Alex Pentland. Beyond viral. Communications of the ACM, 59(4):36-39, 2016. [doi]
@article{CebrianRP16,
title = {Beyond viral},
author = {Manuel Cebrián and Iyad Rahwan and Alex Pentland},
year = {2016},
doi = {10.1145/2818992},
url = {http://doi.acm.org/10.1145/2818992},
researchr = {https://researchr.org/publication/CebrianRP16},
cites = {0},
citedby = {0},
journal = {Communications of the ACM},
volume = {59},
number = {4},
pages = {36-39},
}