Persuasive advertising under Bertrand competition: A differential game

Roberto Cellini, Luca Lambertini, Andrea Mantovani. Persuasive advertising under Bertrand competition: A differential game. Oper. Res. Lett., 36(3):381-384, 2008. [doi]

Authors

Roberto Cellini

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Luca Lambertini

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Andrea Mantovani

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