Eyüp Çetin. Determining the optimal duration of an advertising campaign using diffusion of information. Applied Mathematics and Computation, 173(1):430-442, 2006. [doi]
@article{Cetin06,
title = {Determining the optimal duration of an advertising campaign using diffusion of information},
author = {Eyüp Çetin},
year = {2006},
doi = {10.1016/j.amc.2005.04.041},
url = {http://dx.doi.org/10.1016/j.amc.2005.04.041},
researchr = {https://researchr.org/publication/Cetin06},
cites = {0},
citedby = {0},
journal = {Applied Mathematics and Computation},
volume = {173},
number = {1},
pages = {430-442},
}