Forecasting counts of user visits for online display advertising with probabilistic latent class models

Suleyman Cetintas, Datong Chen, Luo Si, Bin Shen, Zhanibek Datbayev. Forecasting counts of user visits for online display advertising with probabilistic latent class models. In Wei-Ying Ma, Jian-Yun Nie, Ricardo A. Baeza-Yates, Tat-Seng Chua, W. Bruce Croft, editors, Proceeding of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2011, Beijing, China, July 25-29, 2011. pages 1217-1218, ACM, 2011. [doi]

Authors

Suleyman Cetintas

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Datong Chen

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Luo Si

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Bin Shen

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Zhanibek Datbayev

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