The Stock Market in the Driver's Seat! Implications for R&D and Marketing

Anindita Chakravarty, Rajdeep Grewal. The Stock Market in the Driver's Seat! Implications for R&D and Marketing. Management Science, 57(9):1594-1609, 2011. [doi]

Authors

Anindita Chakravarty

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Rajdeep Grewal

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