Wei-Lun Chang. Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective. Kybernetes, 38(6):950-965, 2009. [doi]
@article{Chang09-39,
title = {Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective},
author = {Wei-Lun Chang},
year = {2009},
doi = {10.1108/03684920910973171},
url = {http://dx.doi.org/10.1108/03684920910973171},
researchr = {https://researchr.org/publication/Chang09-39},
cites = {0},
citedby = {0},
journal = {Kybernetes},
volume = {38},
number = {6},
pages = {950-965},
}