An Investigation and Conceptual Models of Podcast Marketing

Shuchih Ernest Chang, Muharrem Cevher. An Investigation and Conceptual Models of Podcast Marketing. In Kevin Chen-Chuan Chang, Wei Wang, Lei Chen 0002, Clarence A. Ellis, Ching-Hsien Hsu, Ah Chung Tsoi, Haixun Wang, editors, Advances in Web and Network Technologies, and Information Management, APWeb/WAIM 2007 International Workshops: DBMAN 2007, WebETrends 2007, PAIS 2007 and ASWAN 2007, Huang Shan, China, June 16-18, 2007, Proceedings. Volume 4537 of Lecture Notes in Computer Science, pages 264-275, Springer, 2007. [doi]

Authors

Shuchih Ernest Chang

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Muharrem Cevher

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