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Human-Robot Interaction in E-Commerce: The Role of Personality Traits and Chatbot Mechanisms - A Neuromarketing Research

Yu-Wen Chang, Shih Yi Chien, Yao-Cheng Chan, Ching-Chih Tsao. Human-Robot Interaction in E-Commerce: The Role of Personality Traits and Chatbot Mechanisms - A Neuromarketing Research. In Dan Grollman, Elizabeth Broadbent, Wendy Ju, Harold Soh, Tom Williams 0001, editors, Companion of the 2024 ACM/IEEE International Conference on Human-Robot Interaction, HRI 2024, Boulder, CO, USA, March 11-15, 2024. pages 312-316, ACM, 2024. [doi]

Authors

Yu-Wen Chang

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Shih Yi Chien

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Yao-Cheng Chan

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Ching-Chih Tsao

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