The Impact of On-Line Consumer Reviews on Value Perception: The Dual-Process Theory and Uncertainty Reduction

Hsin Hsin Chang, Po Wen Fang, Chien-Hao Huang. The Impact of On-Line Consumer Reviews on Value Perception: The Dual-Process Theory and Uncertainty Reduction. JOEUC, 27(2):32-57, 2015. [doi]

Authors

Hsin Hsin Chang

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Po Wen Fang

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Chien-Hao Huang

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