Electronic Word-of-Mouth: an Integration of Social Influence and Identity - researchr publication authors

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Klarissa T. T. Chang, Bernard C. Y. Tan, Xiao Liang. Electronic Word-of-Mouth: an Integration of Social Influence and Identity. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 92, Association for Information Systems, 2010. [doi]

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