Hsin Hsin Chang, Kit Hong Wong, Tsun Wei Chu. Online advertorial attributions on consumer responses: materialism as a moderator. Online Information Review, 42(5):697-717, 2018. [doi]
@article{ChangWC18-1,
title = {Online advertorial attributions on consumer responses: materialism as a moderator},
author = {Hsin Hsin Chang and Kit Hong Wong and Tsun Wei Chu},
year = {2018},
doi = {10.1108/OIR-08-2016-0214},
url = {https://doi.org/10.1108/OIR-08-2016-0214},
researchr = {https://researchr.org/publication/ChangWC18-1},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {42},
number = {5},
pages = {697-717},
}