Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type

Klarissa T. T. Chang, Chen Wen, Bernard C. Y. Tan. Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type. IEEE Trans. Engineering Management, 59(4):634-643, 2012. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.