Who Should Open Offline Showrooms?: The Brand Owner or E-Tailer

Xiaoxiao Chang, Lindu Zhao. Who Should Open Offline Showrooms?: The Brand Owner or E-Tailer. IJISSCM, 15(1):1-24, 2022. [doi]

@article{ChangZ22-1,
  title = {Who Should Open Offline Showrooms?: The Brand Owner or E-Tailer},
  author = {Xiaoxiao Chang and Lindu Zhao},
  year = {2022},
  doi = {10.4018/ijisscm.304370},
  url = {https://doi.org/10.4018/ijisscm.304370},
  researchr = {https://researchr.org/publication/ChangZ22-1},
  cites = {0},
  citedby = {0},
  journal = {IJISSCM},
  volume = {15},
  number = {1},
  pages = {1-24},
}