A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets

Raul O. Chao, Stylianos Kavadias. A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets. Management Science, 54(5):907-921, 2008. [doi]

Authors

Raul O. Chao

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Stylianos Kavadias

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