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An Adaptive Proportional Value-per-Click Agent for Bidding in Ad Auctions

Kyriakos C. Chatzidimitriou, Lampros C. Stavrogiannis, Andreas L. Symeonidis, Pericles A. Mitkas. An Adaptive Proportional Value-per-Click Agent for Bidding in Ad Auctions. In Esther David, Valentin Robu, Onn Shehory, Sebastian Stein, Andreas L. Symeonidis, editors, Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets - AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011, Revised Selected Papers. Volume 119 of Lecture Notes in Business Information Processing, pages 15-27, Springer, 2011. [doi]

Authors

Kyriakos C. Chatzidimitriou

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Lampros C. Stavrogiannis

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Andreas L. Symeonidis

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Pericles A. Mitkas

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