Stéphane Chauvin. Incertitude du Ciblage Marketing. In Farid Beninel, Michel Béra, Christian Partrat, Gilbert Saporta, editors, Data Mining et Apprentissage Statistique : application en assurance, banque et marketing, Niort, France, 12-13 Mai 2005. Volume A-1 of RNTI, pages 94-107, Cépaduès-Éditions, 2005. [doi]
@inproceedings{Chauvin05,
title = {Incertitude du Ciblage Marketing},
author = {Stéphane Chauvin},
year = {2005},
url = {http://editions-rnti.fr/?inprocid=1001489},
researchr = {https://researchr.org/publication/Chauvin05},
cites = {0},
citedby = {0},
pages = {94-107},
booktitle = {Data Mining et Apprentissage Statistique : application en assurance, banque et marketing, Niort, France, 12-13 Mai 2005},
editor = {Farid Beninel and Michel Béra and Christian Partrat and Gilbert Saporta},
volume = {A-1},
series = {RNTI},
publisher = {Cépaduès-Éditions},
isbn = {978-2-85428-794-3},
}