Examining the Role of Free Product-Augmenting Online Services in Pricing and Customer Retention Strategies

Ramnath K. Chellappa, K. Ravi Kumar. Examining the Role of Free Product-Augmenting Online Services in Pricing and Customer Retention Strategies. J. of Management Information Systems, 22(1):355-377, 2005. [doi]

Authors

Ramnath K. Chellappa

This author has not been identified. Look up 'Ramnath K. Chellappa' in Google

K. Ravi Kumar

This author has not been identified. Look up 'K. Ravi Kumar' in Google