Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma

Ramnath K. Chellappa, Raymond G. Sin. Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma. Information Technology and Management, 6(2-3):181-202, 2005. [doi]

Authors

Ramnath K. Chellappa

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Raymond G. Sin

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