Ye Chen, Pavel Berkhin, Bo Anderson, Nikhil R. Devanur. Real-time bidding algorithms for performance-based display ad allocation. In Chid Apté, Joydeep Ghosh, Padhraic Smyth, editors, Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Diego, CA, USA, August 21-24, 2011. pages 1307-1315, ACM, 2011. [doi]
@inproceedings{ChenBAD11,
title = {Real-time bidding algorithms for performance-based display ad allocation},
author = {Ye Chen and Pavel Berkhin and Bo Anderson and Nikhil R. Devanur},
year = {2011},
doi = {10.1145/2020408.2020604},
url = {http://doi.acm.org/10.1145/2020408.2020604},
tags = {rule-based},
researchr = {https://researchr.org/publication/ChenBAD11},
cites = {0},
citedby = {0},
pages = {1307-1315},
booktitle = {Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Diego, CA, USA, August 21-24, 2011},
editor = {Chid Apté and Joydeep Ghosh and Padhraic Smyth},
publisher = {ACM},
isbn = {978-1-4503-0813-7},
}