The Marketing Opportunity Theory and Empirical Research Based on Product Benefit Value

Jingdong Chen, Long Cheng. The Marketing Opportunity Theory and Empirical Research Based on Product Benefit Value. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 5311-5314, IEEE, 2010. [doi]

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