Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites

Wen-Kuo Chen, Chien-Wen Chen, Yu-Chun Lin. Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites. J. Ambient Intelligence and Humanized Computing, 14(11):14453-14466, 2023. [doi]

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