Pei-Yu Sharon Chen, Lorin M. Hitt. Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers. In ICIS. pages 134-144, 2000. [doi]
@inproceedings{ChenH00:3,
title = {Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers},
author = {Pei-Yu Sharon Chen and Lorin M. Hitt},
year = {2000},
url = {http://portal.acm.org/citation.cfm?id=359640.359731},
researchr = {https://researchr.org/publication/ChenH00%3A3},
cites = {0},
citedby = {0},
pages = {134-144},
booktitle = {ICIS},
}