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Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales

Cheng Chen, Yuheng Hu, Yili Hong 0002, Yingda Lu. Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

Authors

Cheng Chen

This author has not been identified. Look up 'Cheng Chen' in Google

Yuheng Hu

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Yili Hong 0002

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Yingda Lu

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