Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising

Yi-Ting Chen, Hung-Yu Kao. Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising. In Proceedings of the 25th Conference on Computational Linguistics and Speech Processing, ROCLING 2015, National Sun Yat-sen University, Kaohsiung, Taiwan, October 4-5, 2013. Association for Computational Linguistics and Chinese Language Processing (ACLCLP), Taiwan, 2013. [doi]

@inproceedings{ChenK13-21,
  title = {Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising},
  author = {Yi-Ting Chen and Hung-Yu Kao},
  year = {2013},
  url = {http://aclweb.org/anthology/O/O13/O13-1028.pdf},
  researchr = {https://researchr.org/publication/ChenK13-21},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the 25th Conference on Computational Linguistics and Speech Processing, ROCLING 2015, National Sun Yat-sen University, Kaohsiung, Taiwan, October 4-5, 2013},
  publisher = {Association for Computational Linguistics and Chinese Language Processing (ACLCLP), Taiwan},
  isbn = {978-957-30792-6-2},
}