How do product recommendations affect impulse buying? An empirical study on WeChat social commerce

Yanhong Chen, Yaobin Lu, Bin Wang 0001, Zhao Pan. How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2):236-248, 2019. [doi]

Authors

Yanhong Chen

This author has not been identified. Look up 'Yanhong Chen' in Google

Yaobin Lu

This author has not been identified. Look up 'Yaobin Lu' in Google

Bin Wang 0001

This author has not been identified. Look up 'Bin Wang 0001' in Google

Zhao Pan

This author has not been identified. Look up 'Zhao Pan' in Google