Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity

Ye Chen, Carolyn A. Lin. Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity. Telematics and Informatics, 71:101833, 2022. [doi]

Authors

Ye Chen

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Carolyn A. Lin

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