Yanhong Chen, Man Li, Aihui Chen, Yaobin Lu. Trust development in live streaming commerce: interaction-based building mechanisms and trust transfer perspective. Industrial Management and Data Systems, 124(12):3218-3239, 2024. [doi]
@article{ChenLCL24-3,
title = {Trust development in live streaming commerce: interaction-based building mechanisms and trust transfer perspective},
author = {Yanhong Chen and Man Li and Aihui Chen and Yaobin Lu},
year = {2024},
doi = {10.1108/IMDS-09-2023-0633},
url = {https://doi.org/10.1108/IMDS-09-2023-0633},
researchr = {https://researchr.org/publication/ChenLCL24-3},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {124},
number = {12},
pages = {3218-3239},
}