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Impact on Travelers Hedonic and Utilitarian Shopping Behavior by Adoption of Mobile Application: Results from a Quasi-experiment

Yanhong Chen, Luning Liu, Zhenyuan Zhang. Impact on Travelers Hedonic and Utilitarian Shopping Behavior by Adoption of Mobile Application: Results from a Quasi-experiment. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 27, 2023. [doi]

Authors

Yanhong Chen

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Luning Liu

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Zhenyuan Zhang

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