Managing users' uncertainty in social commerce: the moderating role of cultural tightness

Xiayu Chen, Shaobo Wei, Ruolin Ding, Yanrui Li. Managing users' uncertainty in social commerce: the moderating role of cultural tightness. Industrial Management and Data Systems, 124(2):666-697, 2024. [doi]

Authors

Xiayu Chen

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Shaobo Wei

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Ruolin Ding

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Yanrui Li

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