How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis

Jie Chen 0022, Huiling Wang, Wei Gao. How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis. Electronic Commerce Research and Applications, 35, 2019. [doi]

@article{ChenWG19-1,
  title = {How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis},
  author = {Jie Chen 0022 and Huiling Wang and Wei Gao},
  year = {2019},
  doi = {10.1016/j.elerap.2019.100846},
  url = {https://doi.org/10.1016/j.elerap.2019.100846},
  researchr = {https://researchr.org/publication/ChenWG19-1},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research and Applications},
  volume = {35},
}