How Will Electronic Word of Mouth Affect Consumer Purchase Intention?

Yi-Fen Chen, Cheng-Ho Wei, Jui-Feng Hsieh, Chang-Lung Hsieh. How Will Electronic Word of Mouth Affect Consumer Purchase Intention?. IJIDE, 13(1):1-16, 2022. [doi]

@article{ChenWHH22,
  title = {How Will Electronic Word of Mouth Affect Consumer Purchase Intention?},
  author = {Yi-Fen Chen and Cheng-Ho Wei and Jui-Feng Hsieh and Chang-Lung Hsieh},
  year = {2022},
  doi = {10.4018/IJIDE.292494},
  url = {https://doi.org/10.4018/IJIDE.292494},
  researchr = {https://researchr.org/publication/ChenWHH22},
  cites = {0},
  citedby = {0},
  journal = {IJIDE},
  volume = {13},
  number = {1},
  pages = {1-16},
}