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The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction

Xiayu Chen, Yu Wang, Shaobo Wei, Junya Shen. The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction. International Journal of Human-Computer Interaction, 41(2):1674-1687, January 2025. [doi]

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Xiayu Chen

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Yu Wang

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Shaobo Wei

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Junya Shen

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